“The Design of Everyday Things” by Don Norman

If you’re looking for a book that will change how you think about the world around you, “The Design of Everyday Things” by Don Norman is the perfect read. This fascinating book explores the impact of design on our daily lives and how we can improve it to make our experiences more enjoyable and efficient.

Norman, a cognitive scientist and usability engineer, uses real-life examples to illustrate how good design can enhance our experiences with products, systems, and environments. In contrast, bad design can lead to frustration and even danger. From the layout of buildings to the interface of technology, he shows how design affects our behaviour, emotions, and perception.

This book is so interesting how Norman breaks down the science behind good design, using his expertise in cognitive psychology and human factors engineering. He explains why certain design elements work better than others, and how designers can create products that are intuitive, efficient, and aesthetically pleasing.

But what sets this book apart is Norman’s engaging writing style. He uses humour, personal anecdotes, and historical references to make the book a fun and insightful read. You’ll learn about the origins of the QWERTY keyboard, the design flaws of the infamous Three Mile Island nuclear power plant, and how the design of a simple tea kettle can cause frustration for users.

Norman also doesn’t shy away from critiquing bad design, calling out companies and products for their flaws and offering practical solutions for improvement. He emphasizes the importance of user-centred design, where the needs and preferences of the user are prioritized over the desires of the designer or manufacturer.

Overall, “The Design of Everyday Things” is a must-read for anyone interested in design, engineering, psychology, or simply how we interact with the world around us. It’s an informative, engaging, and thought-provoking book that will inspire you to look at everyday objects in a new light and appreciate the power of good design.

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