one of the things I find fascinating about Donald is the way uses language differently than other candidates for political office especially president of the United states whereas his opponents and the political class in general seem hyper aware that their words will be picked apart and used against them trump willfully disregards this fact as a lifelong salesman he has a hucksters knack for selling a feeling even if the ideas and facts that underscore it.

So I thought it would be illuminating to look at a Trump answer to a simple question. In this case Jimmy Kimmel asking Trump whether or not it’s wrong to discriminate against people based on their religion? Referring to Trump’s proposal to temporarily ban all Muslims from entering the United states.

This 220 words, exactly 1 minute answer displays :

I think, a range of the things that Trump uses all the time in his speech. The first thing to know is how simple this language is of the 220 words, 172, or 78% are only one syllable.

And often they come in a rhythmic series like a volley of jabs ending with one of his buzz words.

39 words, or 17%, are two syllables long :

Only 4 words have 3 syllables, 3 of which are the word tremendous, tremendous and tremendous.

and just two words are 4 syllables long :

California, which he’s forced to use because it has less syllables than San Bernardino.

This breakdown fits with the study done the Boston Globe. That put all 2016 presidential candidates announcement.

Through the Flesch-Kincaid readability test to determine their respective grade level rankings.

Donald trump’s speech came out at the 4th grade reading level.

Now for reference, Ben Carson came out at 6th grade. Hillary clinton and Jeb Bush were speaking at an 8th grade reading level. And Bernie Sanders was a way up in high school, a sophomore, to be exact.

Now this isn’t only down to word or syllable choice it’s about sentence construction, too. Trump favors simple sentence like, “we have a real problem”. “There is a tremendous hatred out there”. Rarely does he use complex sentences or independent clauses. He also favors the second person a lot of the time, addressing listeners directly with commands.

Or implicating us in what he’s saying as if we’ve already agreed. And you watch last night, and you see people talking.

Conclusion : The best salesman could sell you a TV without knowing anything about it.